Teens & Social Media: What's The Impact?

ADvTECH Group • April 7, 2022

While it has helped us all maintain connection in a pandemic-ridden world, the social media effect on young people has a far-reaching impact!

A person is taking a picture of a woman on a cell phone.

The Brain Game


Except for the toddler years, adolescence is a time when the brain develops and changes at a rapid pace. These changes are part of growing up and lay the foundation for how your teenager thinks, acts, and feels throughout life. And, just as we’d need to curb a toddler’s exposure to technology, we need to pay attention to this with our teens too.


A recent study by the ‘UCLA Brain Mapping Center’ looked into the seemingly addictive aspects of social media and teens. The results showed that receiving ‘likes’ on social media activated certain regions of the teen brain, releasing endorphins and causing them to want more and more. The main region affected is the very same region that reacts when we win something. This effect on our young people’s reward centres is likely to be one reason our teens are so drawn to all things digital.


What’s more, a side effect of all this brain development is difficulty in self-regulation and engaging in more impulsive behaviour. Not only could this result in teens spending too much time online, but navigating an often perilous online world leaving them at risk of cyberbullying, peer pressure, cat-fishing, and sexting.

On the other hand, another important part of your teens development is that of ‘identity’. As a teen they are  figuring out who they are as a unique individual and a positive aspect of social media on young people is that it offers them a place to practise their individual skills like sharing their opinions, beliefs and preferences with others.


Connect Disconnect


Learning how to make friends and maintain relationships with others is an important part of teenage development. And while you, as a 70's teenager may have done this by spending countless hours on the phone or hanging out at the mall, our teens are making connections with peers over text, pics and comments.

While they are communicating with others and making friends, resolving conflict and exploring their identities, they are doing so through a screen and not face to face, therefore they’re not benefiting from real-time and real-life contact.


Think about it, an emoji will never replace body language, neither can a text or meme convey inflection and emotion. Not only does this leave a lot of room for interpretation (and misinterpretation), it also means our teens are missing out on some of the most personal, intimidating and rewarding facets of communication.


Self-esteem, depression and anxiety


Every teenager just wants to be accepted, and their image is everything. Your teen gets access to 24/7 data on how their peers perceive them through social media. Whether it’s through likes, comments or shares, their image is validated, questioned, rejected and even harassed on the daily. This is where we see a lot of bullying happen.


It’s become easy to be cruel, and teens often gang up on each other in what could be described as an unrestrained environment. An environment without boundaries is also ripe for competition, and we’ve all seen the rise of “The Challenge” as a result. Many of these are relatively tame (and engaging in risk-taking is a hallmark of teen development), but pushing the envelope in trying to gain followers, likes or attention could lead to trouble.


We also know that what we see online is rarely the full picture – a digital image is one that has been curated to show off only the very best parts of ourselves. Yet, this doesn’t stop a teen from comparing themselves to others.


Some experts call this the “compare and despair” aspect of the impact of social media on teens. It could lead to jealousy and envy and will affect a teen’s self-esteem. These factors are said to be contributors to the growing mental health struggles we see in our teens, depression and anxiety amongst the highest.


Read Crawford International's blog on mental health in teens here.


Losing out on those ZZZ's


Remember that difficulty in self-regulation we mentioned? Well, scrolling through their timelines often sucks teens into a wormhole. What’s more, research has shown that teens often wake up in the night, reach for their phones, and check up on their socials. The result is that they stay up far later than they should and lose out on valuable sleep.


Your teen needs more sleep than you think – at least 8 to 10 hours a night. Too little sleep affects their mood, academic performance, immunity, and more. It could also affect any existing challenges, such as depression, ADHD, and anxiety.


What you can do


Turn it off. That means you too – the best way to get any child to do something is to model that behaviour yourself. So, set ‘tech-free time’ zones and/or periods in your home, which are places and times when no one is allowed to use their phone or computer (or even watch TV). Not only will this help curtail everyone’s exposure to the pitfalls of technology, but this gives the family time to be together, to strengthen bonds, and to enjoy each other.


It’s also important to talk about social media, setting healthy boundaries, how to stay safe online, and what is and isn’t acceptable behaviour on social platforms taking your family’s values into account.


Maintaining open, honest communications with your teen is key, and part of having a secure parent-child relationship is them knowing they can talk to you about their problems and worries. If you feel the need to, keep an eye on your child’s Facebook Twitter, Instagram and TikTok activity. But an absolute no-no would be going through text messages on their phone.


Lastly, encourage a healthy balance between the digital and real-world. Get them involved with extracurriculars and activities that they’re interested in and encourage them to have their friends over.


This blog will help you find the best extracurricular activity for your child.


When it comes to the negative effects of social media on teenagers, limiting or banning it isn’t the answer – it’s rather about implementing healthy boundaries, engaging in conversation with your teen, letting them know you’re there for them, and being a role model of responsibility.

By Karabo Ntsoane January 16, 2026
The journey to building global leaders begins long before Matric year. For the Crawford International Class of 2025, it reflects three years of focused preparation, academic support and personal growth through the Crawford Matric Preparation Programme. In the 2025 Independent Examination Board National Senior Certificate examinations, Crawford International students achieved a total of 1 428 distinctions across the group. Twenty-one students recorded overall averages of 90% and above, placing them among the country’s top performers, while a further 126 students achieved averages between 80 and 89%. Among the group’s top academic performers are: Manzil Harikaran Giandev from La Lucia with 11 distinctions, including a 100% in Engineering Graphics Design Sashen Ramlal from Lonehill with 10 distinctions. Shweta Singh from Lonehill earned 9 distinctions. Dristhi Ramsumer from North Coast and Celia Wentzel from Sandton earned 9 distinctions. Sanjana Rajkaran from La Lucia earned 8 distinctions. Tayur Lushen Moodley from North Coast: 8 distinctions. Talia Govender and Keith Makadzange from Pretoria: 8 distinctions. Justin Sher and Mthokozisi Buthelezi from Sandton: 8 distinctions. Together, these students represent the highest individual academic achievements across the group. Beyond individual results, Crawford International students also earned national recognition through the IEB. Seven Commendable Achievement Awards were awarded to students ranked in the Top 5% nationally across five or more subjects. Eight Outstanding Achievement Awards were secured by students ranked in the Top 5% nationally across six or more subjects. Dr Siza Majola, Managing Director of Crawford International, shared: “Congratulations to the Matric Class of 2025. This milestone marks the culmination of years of commitment, perseverance and personal growth. You have faced challenges with resilience, embraced learning and demonstrated the determination required to succeed. As you step into the next chapter, remember that your Crawford education has equipped you with the confidence, leadership skills and values to navigate a world full of opportunity. Your achievements are also a reflection of the unwavering support of parents and teachers who walked this demanding journey with you. Their guidance and belief have played a vital role in your success. Well done, Matric Class of 2025. We are proud of all you have achieved and excited to see what lies ahead.” While these outcomes are academic in nature, Crawford International places equal value on leadership development, sport, service and collaboration. Students are encouraged to lead on the sports field, in cultural spaces, through student leadership structures and within their communities. This approach ensures that students leave school not only well prepared for tertiary study but equipped to contribute meaningfully to diverse environments. Distinctions by Campus: Crawford International Sandton College 370 distinctions Average of 3.6 distinctions per candidate Crawford International La Lucia College 316 distinctions Average of 3.19 distinctions per candidate Crawford International Pretoria College 219 distinctions Average of 2.55 distinctions per candidate Crawford International North Coast College 130 distinctions Average of 2.50 distinctions per candidate Crawford International Lonehill College 253 distinctions Average of 2.16 distinctions per candidate Crawford International Ruimsig College 140 distinctions Average of 1.75 distinctions per candidate Crawford International congratulates every student, teacher and family who contributed to this collective success. We wish the Class of 2025 the very best for the future.
Actress Roxanne Van Der Westhuizen in Crawford International alumni spotlight.
By Neo Moshoeu May 23, 2025
ALUMNI SPOTLIGHT: ROXANNE VAN DER WESTHUIZEN Crawford International Lonehill | Class of 2009 From the banking halls of one of South Africa’s most prestigious financial institutions to the stages and studios of New York City, Roxanne Van der Westhuizen’s story is one of courage, reinvention and the pursuit of purpose. Chasing the Calling After matriculating from Crawford International Lonehill in 2009, Roxanne was accepted into the Psychology programme at the University of Cape Town. A sudden family crisis and financial hardship brought her back to Johannesburg, where she began working to support her family. Years later, determined to finish what she started, she enrolled at Varsity College in Sandton. Balancing motherhood, full-time employment and a rigorous academic load, she earned her degree with distinction, graduating at the top of her class. Her career began at Investec Bank, where she rose through the ranks, first in client services and later in data analytics. Her success came through persistence, grit and repeated setbacks that ultimately redirected her. A moment of deep personal reflection led her to reconnect with a long-suppressed calling, storytelling through performance. In a bold leap of faith, she left her corporate life behind and relocated to New York to pursue acting. There, she studied under renowned acting coach Terry Knickerbocker, known for mentoring names such as Sam Rockwell and Daniel Craig. She was named Student of the Season at his studio. Today, Roxanne stars in stage and screen productions across the U.S., including her lead role in the upcoming film Emancipation of the Past (July 2025), and a standout performance as Regina in Not to Be Played With (available on Tubi and AppleTV). She is also developing her own series, which she plans to take to festivals and production houses. Achievements and Projects Lead role in Emancipation of the Past (2025 release) Featured in Not to Be Played With on Tubi and Apple TV Collaboration on Spicy Bob alongside Pete Simpson of Blue Man Group Student of the Season at Terry Knickerbocker Studio Creator and writer of a new series currently in development  Roxanne reflects on her journey and earning one of her biggest roles yet, “this is the most difficult thing I’ve ever had to do, but also the most enriching. The vulnerability required in acting is daunting, but it connects me to myself and others in ways I never imagined. Despite the false starts and failures, I am exactly where I am meant to be.”
10 Reasons why early childhood development is important, child with glasses smiling
By ADvTECH Group April 15, 2025
The 10 reasons why the first six years of a child's life are crucial when it comes to early childhood development, read all about it in this article.
Toddler putting apples in a muffin pan, one-to-one correspondence
By Ashmita Mistry April 8, 2025
Crawford schools blog article on one-to-one correspondence in early development and the importance of this developmental skill that adults take for granted.
Career guidance for grade 9: Student resting against a whiteboard with books
By ADvTECH Group March 19, 2025
Let’s try and make sense of career guidance by giving you some information on how to choose your Grade 10 to 12 subjects. Read on to find some helpful pointers.
Two smiling students holding toys; text:
By Neo Moshoeu February 27, 2025
Explore how hands-on activities and physical engagement benefit kinesthetic learners, and discover teaching strategies that harness movement to boost comprehension and retention.
A student in a school uniform studies at a desk, text says: Teaching kids to be smart about social media.
By Neo Moshoeu January 24, 2025
Help your kids navigate social media safely and responsibly. Discover tips to teach them smart habits, digital etiquette, and how to manage online interactions.
A guide to parenting a strong-willed child with a picture of a child in a swimming pool.
By Neo Moshoeu October 18, 2024
Learn effective parenting strategies for raising a strong-willed child. Discover how to nurture their independence while setting boundaries to promote positive behavior and growth.
Advantages of private schools: Crawford student smiling
By Karabo Molokomme September 13, 2024
When broaching the private school versus public school debate, it’s important to remember that your child’s education is about more than gaining knowledge.
crawford students smiling
By ADvTECH Group September 13, 2024
There are many factors to consider when deciding if a boarding school is the way to go. Read more on the advantages and disadvantages of boarding schools.
Show More