Blog Post

Nazmeen Tayob - Mom and Advertising Queen!

An authority on people, music, interiors, trends, well-being and style. Kai Coates is a Crawford North Coast Alumnae and young editor, writer and influencer at Fab Mags.


What does it mean to be a lifestyle editor?

It’s a very exciting job! You have to be on top of the latest lifestyle trends and be comfortable pitching and assigning big story ideas. It also helps that I work with an amazing team, they make it easy.


Do you have formal training in this field?

If you mean a degree in journalism, then no. But I am an example that anything is possible with solid commitment and hard work. I also had the best teachers when I was at Crawford International North Coast who set a foundation that I’m truly grateful for.


So, you’re following a degree of life!

Ha ha, yes, the degree of life will always be my compass, but I have enrolled to study an actual degree in BA: Communication Sciences in 2022. I’m very excited for my new journey.


Why a career path in Communication Science?

People are my jam, my thing! Studying communications can improve how we see others, it is the way we meet others, develop and manage relationships and work effectively with others. This was part of the global competencies programme that Crawford taught me and which drove my passion.


Read more about our globally aligned education programme.


You recently started your own businesses. Tell us more!

I took a gap year after Matric, which turned into gap years (plural) because of COVID. This led me to start my own businesses Ginger & Freckles that focuses on my passion for earring design as well as Ukugirlx which is teaching children online how to play the ukulele.  


Wow, you’re a jewelry designer and a musician too?

I’m a creative. Writing music and original melodies are not that far from crafting an engaging story. The rhythm and flow are just a little different, but the emotion it evokes is the same.


During your time at Fab Mags, has there been a particular interview that really inspired you?

As an editor, I read and edit a lot of wonderful articles, but one interview that stood out was a piece in the August edition of The Ballito Magazine, from Dr. Pramlall about women’s health. It has inspired me to get more in tune with my own body and health. Also, there is a piece that I’m working on for the December issue, which I think will be my most memorable interview to date. Watch this space.


Where do you see the magazine industry going?

We are in an interesting space. Technology has brought our world together, and it has also changed the magazine landscape. Traditional media organisations are unable to keep up with the trendier, online platforms that multiply daily. 

Fab Mags has already ventured into the digital magazine space to accommodate our advertisers and we are all very excited for the journey ahead. We are also aware that we will have to move beyond the page in an attempt to remain relevant and up to date. 


How do you keep learning?

I am not shy to ask for help. I read a lot of books on different subjects and I follow writer-editors to see how their work compares to my own and the people I work with daily. I learn as I go along.


What advice do you have for students wanting to be writers or editors?

It’s hard work and it never ends. Make sure you work well under pressure and don’t get frazzled by deadlines. Most importantly, be yourself, especially in your writing. You will never be bored in this industry as you meet and do many different things. So, have fun!


What can we expect from you in the future?

I hope the future holds stability and success for me and I hope children continue to enjoy music melodies from Ukugirlx as well as beautiful designs from Ginger & Freckles.


I also hope I will have the opportunity to finish my degree and move into the communications industry with ease. And finally, I really, really hope borders open for actual travel and not just travel as a digital nomad (someone who travels online).


Read more Crawford Alumni success stories here.

Would you say that Crawford paved the way for your journey?


Absolutely! I realised the value of my Crawford education the day I put my feet on university grounds. I was totally equipped to deal with the gap between high school and tertiary education. The style of teaching that I received placed me way ahead of my peers and made my journey so much easier.


Today, in my work life, I’m equipped with amazing organisation skills, as well as problem solving and critical thinking ability. In my career, these skills are vital to keep me on top of my game, and that I owe to Crawford.


Attending Crawford International private school has been the best decision I have made in my life. The school, the team of teachers, the inspiration and the method of teaching has fully equipped me to deal with my life to date and has been the foundation that I needed to give to my children daily.


Click here to learn about how Crawford International embraces student voice and choice.


What advice would you give your 17-year-old self?


Choose wisely and always do what you love. Everything that is meant to happen, will, so don’t live with any regrets. And finally, live your dreams and never take the people you love for granted.


Where do you think South Africa’s marketing and advertising spheres are headed?


Covid-19 has fast-tracked a shift on how we preserve marketing and advertising. Although technology has made our world flatter and more interconnected than ever before, the global advertising landscape is far from homogeneous, including in South Africa.


Our diversity is unique, thus making our landscape robust. It is important to think differently about our consumer and every aspect our diversity throws at us. There are exciting times ahead! 


What does the future hold for you?


Work, work, and more work! My career is soaring, and my personal growth is my most important goal. And of course, having the work-life balance and spending time with, and providing for, my three beautiful kids Hamza, Siyana and Aleena.


Read more Crawford Alumni success stories here.

25 Apr, 2024
In a recent Crawford International blog, we delved into the topic of temperament in children. We described ‘temperament’ as a person’s inner nature, which affects their overall behaviour. We also explained that temperament makes up only part of a person’s larger personality and we identified the four different types of temperament, including: phlegmatic, melancholic, choleric and sanguine. In that blog, we focussed on the characteristics of the high performing Choleric Child. Click here to read our blog called, Choleric Children: Diving into the dominant personality. This blog is the second instalment in the temperament series and focuses on the Sanguine child aka Little Miss or Mr Social. Outline of the sanguine temperament The sanguine child is the most social of all the temperaments. They are not only a ray of sunshine in any room, but they are also the main source of fun in any social situation. Sanguine children are often the social glue that binds different personalities. They are usually popular and have many friends, spanning different social groups. Sanguine children are also extremely observant. They notice small details of other people. “Are those new earrings Auntie Claire?,” or “It looks like you are limping, did you hurt yourself?” are typical statements to come out of a sanguine child. They have a way of making everyone they come across feel seen and important, and it’s because of this that they are so well-liked. Core traits of a sanguine child Confident Optimistic Talkative Extroverted Influential Inspirational Creative Fun Poor concentration Impulsive Disorganised Tips on how to support a sanguine child Because the sanguine child is so much fun to be around, they tend to get away with a lot. Their yearning for adventure often means they find it hard to knuckle down and do their work. They often neglect to plan and find it hard to concentrate. When things don’t go their way, they will charm you with their personalities and “help” you forget their flaws. They are known as the “charming child”. Here are some tips on how to support a sanguine child: Parents and teachers need to offer the sanguine child structure and routine – which they initially battle to put together themselves. The more simple the routine, the easier a sanguine child will stick to it. You will however need to monitor their progress and encourage consistency. This will help them organise their work and their lessons better, which will ultimately aid in better results. Going hand in hand with the structure and routine support, comes outlining clear expectations for your sanguine child. Setting rules and boundaries for them, and being consistent with your discipline, will help them to be more disciplined in their own work. They will then develop self-control and will therefore attain their goals. Parents and teachers need to allow the sanguine child to be creative . Give them opportunities to lead in areas of visual arts and music. Allow them to create lesson plans for the class, or to lead a section or topic, encouraging them to make it fun for the class. This is what they are good at, and they will be learning as they go. Compartmentalise larger tasks! Sanguine children get distracted easily and lose concentration quickly. If you break large projects into smaller tasks then it will make it easier for the sanguine child to tackle the work. Sanguine children like fun . So, make it fun! At Crawford International we pride ourselves on offering other ways of learning. Using games, visual aids, songs, re-enactments and even practical tasks to share knowledge. Sanguine children love praise – especially in front of their peers. Giving positive reinforcement will build you child’s confidence, and this will flow to their peers. Sanguine children always use their positivity to build others up around them. In conclusion, sanguine children are a joy to teach and to parent. Remember to have a little patience, understanding and creativity, and your sanguine child will thrive and they will absolutely reach their full potential.
Discover effective revision techniques to reduce exam stress and enhance your performance. Start aci
12 Apr, 2024
How To Reduce Exam Stress Through Revision Did you know that studying and revision are two different things? In a nutshell, ‘studying’ refers to the initial exposure a student has to the course material. This happens in the classroom or by reading the textbook. Revision, however, is what happens after the initial study happens and relates to strategies or techniques used to visit and revisit the course material at consistent intervals, in order to gain a deeper understanding and easier recall. The 2,3,5,7 revision method This method refers to the intervals at which revision is done, after the initial learning has taken place. Day 2 and day 3 are revision days of the learning achieved on Day 1. Day 4 is a rest day, while Day 5 you re-visit the work. Day 6 is another rest day, and finally Day 7 is your last re-visit opportunity before you write your exam. These revision sessions should not take more than 45 minutes, with a 15-minute break. Planning your revision will ensure that you get what you need done, instead of ‘wandering’ about the content aimlessly. You can use various revision strategies to help you learn the course material in different ways. What are some revision strategies? Did you know there is ‘Active’ revision and ‘Passive’ revision? Passive revision is simply reading the course material, typing out neat notes, and highlighting sentences. This is very simplistic and not enough to get the information into your memory. Active revision, on the other hand, is a more energetic approach and uses different methods to learn and understand the content. Here are some handy revision methods: In the Past: Past papers are a fantastic way to simulate an actual exam while testing your knowledge of the coursework. First, do the test as if it’s a live exam. Then test your answers against your own notes. Once you are sure of your answers, mark yourself against the memo. On the cards: Flash cards (and colourful sticky notes) are great for active revision because you have to take the comprehensive information and condense it into a single card or note. This requires understanding of the work. Comfort in numbers: Grab some friends and create a pop-up study group. Not only will others keep you motivated, but they will also be your sounding board as you teach them concepts (without your notes) and they can also act as a guide if you are stuck on some material. Rap it: The same way song words stick in your head, if you add a melody or a rhyme to information, you will remember the facts more easily. For instance: ‘Wishy-washy on his own, signed it was a whale bone’. A silly rhyme to remember that George Washington, signed the Treaty of Independence in Nantucket (home of the whale) – for example. Rest it: You simply cannot revise all the time! It’s exhausting and unproductive. Build some flexibility into your revision plan because self-care is important to learning. Sleep, eat, revise, play and repeat. Setup a Revision Timetable So now you know what you need to do, create a timetable to manage your revision slots. Start with a blank month page and add the following to your timetable: Fixed activities. This includes school time, sport practices and matches, family commitments , etc. Flexibles activities. This includes exercise, chores, socialising, meal times and games. Hot hours. Analyse when you work best, such as in the morning or the night. Steal open hours this time because that’s when you’ll get the best quality revision done. Exam Dates. Once you’ve added your assessment dates, work backwards from those dates to make sure you have enough revision time. How much time is enough time? Remember our 2,3,5,7 method above, featuring 45 minute slots with a 15 minute break? Apply that method as best you can and soon it will become clear if you have enough time or not. Tricky first. For each of your subjects, write down the main topics or sections. Now rate how confident you are in those topics. The topics you are least confident in should be the ones you tackle first, practise longest, and the ones you re-visit most often. Now that you have some sort of structure to your revision, start today! That one hour you would’ve spent lying in the bath watching reels can now be spent revising one section for 45 minutes, and then you can lie in the bath for the remaining 15 minutes. Take responsibility and plan well. Crawford International students please know this: we understand that exam time can be stressful. We believe that if you simply revise your work (as stated above), then you will alleviate your exam anxiety. Remember too that we are all here to help you if you are struggling. All you have to do is ask.
05 Apr, 2024
Choleric Children: Diving Into The Dominant Personality Have you ever heard anyone say, “He has such a lovely temperament” or, “She can be very temperamental?” Have you ever wondered what that really means? The dictionary will tell you that temperament is a person’s nature or consistent behaviour. The important thing to remember, however, is that temperament makes up only part of a person’s larger personality. At Crawford International, we are aware that all children have different personality types and different temperaments, and we strive to teach all of them in the way that they will learn best, a personalised learning journey. There are four identified temperaments. They are: phlegmatic, melancholic, sanguine, and choleric. A phlegmatic temperament is one found in an easy-going child, They are usually very relaxed, contemplative, and often shy. The phlegmatic child is a peace-loving soul who would rather be left to their own devices than to be stirred into action. A melancholic child is a deep thinker and a sensitive soul. They are extremely averse to risk and challenge and rather look at a situation with compassion and understanding. The sanguine temperament is the most social and happy of all the temperaments. They are energised by change and spur-of-the-moment decisions. They are usually positive people and like to talk, and talk, and talk. A breakdown of the Choleric Child: The final temperament, and the focus of our blog today, is the choleric child: Outline of the Choleric Temperament The choleric child can be described as the ‘hero’ child. They are highly motivated, results-driven people who always want to win. They have intense interests in many different things and always achieve well in whatever they do. They are ambitious and will take on projects, sports, and activities with lots of energy, often dominating other kids in the process. They are born leaders, but sometimes they can be so focused on results that they overlook feelings and may lack compassion. Traits of a choleric child Confident and assertive Self-motivated Energetic Decisive Goal orientated Can be quick-tempered and often irritable May have control issues. Tips on how to support a choleric child The choleric child is not a walk in the park, but they are certainly a fun ride and a constant source of pride for parents. They have big personalities and they need “big” parenting and positive reinforcement in all teaching. Here are some tips on how to support a choleric child: Choleric children are often so driven, that when they don’t win they have a tendency to take it very hard. Parents and teachers need to offer positive verbal cues and an analytical situation assessment, which will help them to see the bigger picture and to recognise that lessons learned are often the real ‘win’. Choleric children are outspoken and say whatever comes to mind. They do this because they are analytical, not emotional, and can sometimes be out of touch with other people’s feelings. Here, parents and teachers need to slow the choleric child down and to encourage them to think before they speak and to consider the perspective and feelings of others. Choleric children have an innate need to control and often dominate situations. While this leads to natural leadership roles, at other times this can be overbearing to other children. Parents and teachers must acknowledge the choleric child’s need for control and allocate “important” tasks to them that they can self-manage. A choleric child will have a strong desire to try new things and will make it their mission to conquer those things. Parents and teachers, don’t stand in their way! Get behind them with the tools, lessons, books, and people, who will be able to give them the best shot at achieving. A choleric child has a need for independence. They want to do it on their own because they want you to be proud of them when it’s done. Parents and teachers, you need to offer the choleric child trust. Nobody wants their child to burn themselves with fire, but if you teach a choleric child to build a fire properly, then step back and allow them to do it – they will surprise you with how well it will be done. Choleric children can often become frustrated because things are not moving as fast as they need them to or because they are not in control of the situation. This can cause conflict with their peers, parents, and teachers alike. Parents and teachers be patient. Allow the choleric child the time to cool down, then discuss the matter with them in a mature, quiet, and caring way.
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